Let’s make a long story short. For publishing high-quality content for algorithm proof your digital presence you need search engine algorithm proof SEO tactics. Here is how to algorithm proof your digital presence.

Publishing high quality content:

A dilemma that is faced by nearly all website owners is that not all content will have the desired impact on the SEO campaign. Publishing content just for the sake of content is not the point. Introducing low-quality content to a website can lead to a search penalty. However, a website that contains fresh and original content that is useful to the visitors of the site is never subject to scrutiny and penalization by search engines. From an SEO perspective, such content can provide many inherent benefits such as higher rankings in the search engines, bringing in organic traffic from search engines, and procuring natural inbound links that translate into trust in the website by search engines. Besides better SEO, this strategy results in a good marketing tool. When the target audience receives useful information, they begin trusting the website and ultimately convert this trust into sales.

Improving the site user experience:

If a website has amazing content, but it is difficult to navigate, takes ages to load, and is not mobile responsive, it is most likely to be flagged as not SEO friendly. Users visiting such websites either get bored or find it difficult to come across the information they were seeking, signaling the weakness of the website to the search engines. As a result, search engines rank such websites very low.

Seeking out relevant link opportunities:

Link building has been criticized in recent years, mostly due to the bad impact of the Google Penquin update on many websites. Websites that had inferior quality, spam-like inbound links were the ones that were most badly hit and even today some have not yet completely recovered. This does not mean at all that link building is a bad thing. Thinking from a marketing perspective, a link to the website in question from a relevant website that engages your target audience always helps as inbound links are still a very important ranking factor.

Sharing in social media:

There is no evidence of a direct relationship between content or posts shared on social media and SEO. This means website owners should never be apprehensive about what they share on social media. Contrary to this notion, social media activity is a great way to get noticed and can in a way, positively impact the SEO efforts by providing natural inbound links.