Castles Web Marketing is a search engine marketing firm in TX. We help Texas businesses and entrepreneurs to dominate their respective niches and industries with comprehensive search marketing services. We also offer free consultations. If you can't find the information that you are looking for here, contact us directly. We'd be happy to tell you more about who we are, what we do, and the different aspects of search marketing that we can manage for you.
Castles Web Marketing provides customized search marketing solutions and pricing packages that are individually tailored to meet the needs of each client whom we work with. We follow a proven recipe for success, but we never use a one-size-fits-all or a standard copy and paste model for search engine marketing. Search engine marketing campaigns are always customized to the needs of each client! We'll listen to your needs, research your competition, and create a strategy that works for you.
What is the Difference Between SEO and SEM?
As a leading search engine marketing firm in TX, we are often asked, "What is the difference between SEM and SEO?" To be clear; there would be no SEM without SEO. In that sense, SEO is an integral part of SEM. Obviously, SEO is search engine optimization, which is the process of optimizing web pages so that they can be found in organic search engine queries by search engine users.
In addition to SEO, search engine marketing deals with paid search advertisements and listings. Making sure that your business is listed on the proper social media and listings websites is crucial for local SEM, as are paid advertisements. Whether it's Google, Bing, or Yahoo, paid search engine advertisements can be very prosperous for your business. As you can see, SEM is more comprehensive than just SEO by itself.
Do I Need SEM, or is SEO Enough?
A lot of our clients are content with investing in SEO campaigns. Since SEO is a key component of SEM, it should come as no surprise that we also incorporate SEO into SEM for our clients. However, SEO takes time. You won't see immediate results from SEO as you will with SEM, especially PPC. For a brand new website, you can expect it to take around six to nine months from the time we take over your SEO until the time you start to see results. Most people don't want to wait that long to start generating leads. The good news is that once your web pages pick up some steam in the search engines, you will continue to generate leads through SEO for years to come, especially if we use evergreen content!
Using a combination of SEO and SEM is best for individuals who want the instant gratification of quick lead generation and the long-term sustainability of SEO. Plus, search engine marketing is essential if you want your business to be found in the SERPs. Contact Castles Web Marketing - the best search engine marketing firm in TX - if you would like to speak with a search marketing expert.Search Engine Marketing Firm TX
View Larger Map
We welcome your comments!
3 Sugar Creek Center Blvd
Sugar Land, TX, 77478